Archive for the ‘Digitization of Marketing’ Category

Ad:Tech NY – Search and Social Synergy Panel

11.03.08 | Author: alavelle01 | Posted in Digitization of Marketing, Marketing, Social Media | No Comments »
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I’m speaking on a panel this Wednesday (Nov 5th, 2008) at Ad:Tech. The topic is search and social synergy, and i think it should be a good one. It’s being moderated by Dana Todd, CMO, Newsforce, Inc. and includes:

Mike Grehan, Global KDM Officer, Acronym Media
Julie Sun, Senior Manager, SEO, MTV Digital Media
Danny Sullivan, Editor-in-Chief, SearchEngineLand.com
and me, Chief Strategy Officer, [...]

Digital Out of Home…on the Rise

11.18.07 | Author: alavelle01 | Posted in Digitization of Marketing | 1 Comment »
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“Traditional” out-of-home advertising, in the form of billboards and other outdoor signage, had generally been on the decline. No so now. With digital signage, there are opportunities for greater refresh, day-parting, and greater ease for production and distribution of the creative. Wikinvest has a short, great overview of the landscape.