Posts Tagged ‘connected brands’

Screw Brand Equity – Connected Brands Rule: My SXSW 2010 Panel Proposal

I learned some things at last year’s SXSW conference. I learned that polite academic approaches to topics doesn’t get much traction. I learned that getting to the point and telling it like it is works better. People might not agree with you (in fact there are so many perspectives at SXSW that you can [...]

Vote for our SXSW Panel: “Connected Brands”

iCrossing submitted a panel topic to the South by Southwest Interactive conference to be held in March, 2009. Final selection of topics is based in part on your votes. So we need your help. Take one minute of your time, and go vote. Simply sign up, then search for the session on “connected brands”, and [...]